Why Does Web Design Matter?
A website that works well isn’t enough. In the case of well-designed websites, customers often abandon them because they lack an attractive appearance or are not professionally designed. Websites should look bespoke and on brand, not as if they were made using a template. If you want to attract new customers, first impressions matter.
Your website should also be easy to use, which means it should have a design that is clean and simple, so even the most novice user can navigate around your site. Colours, shapes, and consistency in appearance are essential. Each visitor will remember your website if it is consistent in appearance.
